Creatives Amplified, the nation’s premium homegrown public relations agency, has successfully concluded the inaugural edition of ‘Taking Back the City’a groundbreaking CSR initiative designed to spotlight Qatar-based brands, elevate local talent, and reshape the future of the country’s creative economy.
Held from 10–11 May at the prestigious The Ned Doha, the exclusive, invite-only event transformed the iconic members’ club into a sophisticated jewellery gallery showcasing the craftsmanship, innovation, and entrepreneurial spirit driving Qatar’s luxury design sector.
The debut “Jewellery Edition” featured bespoke collections from an elite lineup of high-end jewellery designers, bringing together influential members of the media, business leaders, collectors, and tastemakers for two days of curated exhibitions, strategic networking, and thought-provoking conversations.
At the heart of the initiative was a mission to amplify Qatar’s legacy brands while introducing the next generation of creative pioneers redefining the nation’s luxury landscape.
“We launched ‘Taking Back the City’ to reignite the creative pulse of Doha and champion the local designers whose innovation and leadership deserve greater recognition,” said Harriet Abiodun, Founder and PR Director of Creatives Amplified.
( Creatives Amplified )
“This showcase is both a tribute to our established brands and a platform for emerging voices shaping the future of luxury in Qatar. By merging hospitality with strategic PR, we’ve created a powerful ecosystem where local brands can truly thrive. The overwhelming response to this first edition proves that Doha is ready for more.”
The event also reinforced the growing synergy between Qatar’s hospitality and creative sectors.
“As pillars of the hospitality industry, we believe strongly in supporting the local creative community,” said Laurentia Meredith, Director of Membership at The Ned’s Club.
“It was an honor to host such an exceptional group of designers and provide a refined environment where our members could connect directly with the talent shaping Qatar’s design future. This initiative reflects our commitment to both artistic excellence and business leadership in Doha.”
Adding depth to the showcase, the opening day featured an expert-led panel discussion exploring the cultural heritage and modern evolution of Qatar’s jewellery industry. Moderated by respected media expert Narges Raiss, the session included acclaimed designer and educator Mariam AlMajed, luxury business strategist Aljazi Makki, and renowned cultural expert and collector Rashid Al Murikhi.
On the second day, Kimberly Labs Qatar’s first and only diamond and gemstone authentication laboratory delivered a compelling presentation on gemstone verification, luxury investment awareness, and smart jewellery acquisition. Guests were also invited to experience live on-site evaluations of their personal jewellery pieces, offering professional authentication in real time. The session was moderated by digital media specialist Nancy Ghanem.
The showcase earned widespread praise from invited guests and industry stakeholders, many applauding its seamless blend of luxury presentation, educational insight, and meaningful business engagement.
Calvin Fernandes, Director of Strategy at Spirit Events the official production partner for the initiative emphasized the importance of creating an environment worthy of the brands on display.
“We partnered with this project to support the Qatari business community that continues to inspire us,” Fernandes stated. “Every aspect of the event infrastructure was intentionally designed to reflect the prestige of the showcased pieces while fostering authentic opportunities for connection and collaboration.”
By aligning strategic curation with economic impact, ‘Taking Back the City’ has set a new benchmark for private-sector collaboration within Qatar’s creative ecosystem. More than a jewellery showcase, the initiative marked a defining moment for local entrepreneurship,demonstrating the strength, sophistication, and global potential of Qatar’s homegrown brands.
As Creatives Amplified prepares future editions focused on other industries, ‘Taking Back the City’ is poised to become a major catalyst for creative innovation, cultural influence, and sustainable business growth across the nation.
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