Emmanuel Kwadwo Oware, popularly known as Ayisi, has made a significant decision to change his stage name from AI.
Addressing lingering issues surrounding his identity and visibility on social media platforms, Ayisi opens up about the rationale behind his rebranding in a candid interview on Joy Prime’s On a More Serious Note with KMJ.
Ayisi candidly admits that the decision to transition from AI to Ayisi stemmed from a desire to avoid constant explanations and misunderstandings associated with his former moniker.
With AI being a common abbreviation that yields numerous search results unrelated to his music career, Emmanuel Kwadwo Oware recognized the need to redefine his brand for better recognition and connection with his fans.
Check out his new album. Do well to listen to it.
In the digital age, visibility is key, and he recognized that his previous stage name was hindering his reach and identity online. By adopting the name Ayisi, he aims to enhance his brand and ensure that fans can easily locate him across all social media platforms without confusion or mix-ups.
He sheds light on the influence of the burgeoning trend of artificial intelligence (AI), which contributed to his decision to rebrand. The global adoption of AI as a term in the tech industry posed challenges for Emmanuel Kwadwo Oware in maintaining a distinct online presence, prompting him to take proactive steps to redefine his identity.
Despite the name change, Ayisi remains steadfast in his commitment to delivering authentic and spiritually-driven music. He clarifies that his music style is not dictated by religious affiliations but rather by a sense of spirituality and personal expression.
As he embarks on this journey of rebranding, he remains confident in his ability to navigate the music industry with resilience and determination. Drawing parallels to industry stalwarts like Samini and Shatta Wale, who successfully rebranded without compromising their artistic integrity, Ayisi is poised to reconnect with both old and new fans through his evolving musical catalogue.
Related article:
https://www.myjoyonline.com/i-changed-my-name-from-ai-to-clear-confused-minds-says-ayisi/
