Creative Arts Agency meets with artist and managers to discuss the Play Ghana Agenda

Picture of Gati Jesse

Gati Jesse

Published on July 4, 2024

The Creative Arts Agency held a pivotal meeting on June 28, 2024, with prominent figures from Ghana’s music scene to discuss the ambitious ‘Play Ghana Agenda.’ This significant initiative aims to elevate Ghanaian music on the international stage, reflecting a shared vision for the future of the industry.

The meeting was graced by Director General Gyankroma and Deputy Director Franky 5 of the Creative Arts Agency, alongside influential artiste managers like Gormi and Electro Mirror, who represents the globally acclaimed Gyakie. This diverse assembly set the stage for a dynamic exchange of ideas and strategies focused on propelling Ghanaian music to new heights.

Creative Arts Agency

Director General Gyankroma opened the dialogue by highlighting the rich cultural heritage embodied in Ghanaian music. She emphasized the need for strategic collaborations and infrastructure investments to effectively harness this cultural wealth. Her vision underscored the importance of preserving Ghanaian musical traditions while innovating to align with global trends.

Deputy Director Franky 5 echoed these sentiments, focusing on the critical role of technology in modern music distribution and promotion. He stressed the necessity of leveraging digital platforms and social media to extend the reach of Ghanaian music beyond national borders. This forward-thinking approach resonated deeply with the attendees, who discussed practical steps to integrate these strategies into their artists’ careers.

Creative Arts Agency

Gormi, a seasoned artiste manager and music distribution agent, shared invaluable insights from his extensive experience in the industry. He emphasized the importance of artist development and strategic planning, which sparked a collective brainstorming session on nurturing emerging talent and ensuring sustainable growth.

Electro Mirror, representing Gyakie, brought a global perspective to the discussion. He underscored the urgency of exporting Ghanaian music through targeted international partnerships and strategic marketing campaigns. His proposal to establish dedicated music export initiatives garnered enthusiastic support, signaling a unified commitment to expanding Ghanaian music’s global footprint.

Creative Arts Agency

Throughout the meeting, a spirit of collaboration and optimism prevailed. The participants recognized that while challenges lie ahead, the potential for Ghanaian music to achieve global resonance is immense. By embracing innovation, nurturing talent, and forging strategic alliances, they affirmed their collective resolve to propel Ghanaian music to new heights of international acclaim.

Creative Arts Agency

As the meeting concluded, Director General Gyankroma reaffirmed the Creative Arts Agency’s commitment to supporting these initiatives. She expressed confidence that with concerted effort and a shared vision, Ghanaian music would not only thrive domestically but also captivate audiences worldwide.

The ‘Play Ghana Agenda’ stands as a beacon of hope and ambition for Ghana’s music industry, promising to bring the vibrant sounds of Ghana to the global stage. With strategic initiatives and a unified approach, the future of Ghanaian music looks brighter than ever.

By: Citizen Kafui

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