Praise Onyeagwalam (born November 28, 1999), popularly known as Director Pink, is a trailblazing Nigerian music video director, cinematographer, and film director. With her visionary style, she’s become one of Afrobeats’ most influential creatives and the founder of Pinkline Films.
Director Pink’s official career launched in 2020 with her directorial debut on the music video for “Philomena” by Marxii.She quickly caught fire.
Her breakout moment arrived in early 2021 when she directed “Running To You” by Chike featuring Simi, which surged to become the most-viewed Nigerian music video in the first half of 2021.
Later, in 2021, she ventured beyond music videos producing and directing the short horror film “Lady Koikoi”, spun from the haunting Nigerian high school folktale “Madam Koikoi.”
Director Pink’s visual language blends emotive simplicity, storytelling through color, and lyrical pacing, capturing the emotional core of Afrobeats.
Her standout videography includes:
- “Abracadabra” by Rexxie featuring Wizkid, Naira Marley, and Skiibii
- “Spell” by Chike ft. Oxlade
- “Egwu” by Chike ft. Mohbad
She’s collaborated with artists across genres such as Wizkid, Lil Kesh, Mercy Chinwo, Phyno, Burna Boy, and Joeboy.
Director Pink is the founder and creative force behind Pinkline Films, her own Nigerian film company, a platform for empowering emerging talents, especially female creatives.
In 2022, she co-founded Pinkline Academy, offering hands‑on training in cinematography, directing, editing, and even VFX. The academy draws students from Nigeria and internationally, forging career pipelines with major brands across Africa.
Director Pink’s work has earned her major recognition:
- Winner, AFRIMMA Award for Best Video Director, 2023
Nominations at The Headies:
- Best Music Video for “Spell” (2023)
- Best Music Video for “Roju” (2022)
Winner, TurnTable Music Award for Outstanding Achievement in Direction, 2024 (industry sources)
Winner, Music Video of the Year at The Headies for “Egwu”
Director Pink openly acknowledges the challenges she’s faced as a woman in a male-dominated space. In interviews, she speaks passionately about the need for female representation behind the camera and encourages perseverance, self‑belief, and passion.
On International Women’s Day 2024, she shared:
“Keep putting in the work… Enjoy the growing process… The sweetest part about success is getting there and not even realizing you are there.”
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