Nigerian music star and entrepreneur Mr Eazi continues to make bold moves beyond entertainment after his gaming company, Choplife Gaming, secured regulatory approval to launch betPawa in Mali.
The latest milestone means betPawa will now operate in 10 licensed African markets, further strengthening its growing reputation as one of the continent’s fastest-rising sports betting brands.
Choplife Gaming, chaired by internationally acclaimed Afrobeats musician Mr Eazi, received approval from PMU Mali, the country’s official betting regulator, paving the way for betPawa’s official entry into the West African nation.
The expansion marks another major victory for the company as it continues its aggressive push across Africa’s booming sports and digital gaming industry.
For Mr Eazi, whose real name is Oluwatosin Ajibade, the achievement reflects his growing influence in African business and technology spaces. While globally recognized for hit songs and music innovation, the award-winning artist has increasingly positioned himself as a strategic investor and entrepreneur focused on building scalable African brands.
Industry observers believe Mali presents a significant opportunity for betPawa due to the country’s youthful population, increasing smartphone penetration and deep passion for football. The platform is expected to tap into the enthusiasm surrounding both local and international football competitions, providing fans with a modern digital betting experience.
betPawa has rapidly gained traction across several African countries by focusing on accessibility, mobile-friendly gaming and localised customer engagement. Its expansion strategy has been heavily driven by partnerships, regulatory compliance and market-specific operations tailored to African consumers.
The company’s presence in 10 licensed markets signals growing confidence in the brand and highlights the increasing commercial value of Africa’s sports betting industry, which continues to attract major investments and technology-driven innovation.
Mr Eazi has consistently advocated for African-owned businesses and youth empowerment, and the success of Choplife Gaming adds another chapter to his expanding business portfolio beyond music.
The Mali approval is also expected to create new employment opportunities, partnerships and digital economic activity within the country’s gaming sector.
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